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Search engine optimization is not difficult if you understand the basic concepts. If you know what to do, your website will get the best possible rankings on Google and other important search engines.
The following list will help you to better understand SEO or to explain SEO to your clients: |
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Getting people to your web site This question has come up more than a few times, so I figured I should write a little about it. This is not an exhaustive review of what to do to drive traffic, but I do provide the basic steps, and help you to understand the fundamentals |
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The Myth of Rankings - Beyond Search Engine Optimization What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): |
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What is Google Pagerank? PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10. Generally, if your web site has a higher PageRank, it will appear earlier in Google search results pages, all other factors being equal. In fact, you can see a significant improvement in where your pages appear in search engine results when your PageRank increases. How do you find your PageRank? Install the Google Toolbar. You can get it for free at this link: http://toolbar.google.com |
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Why is SEO so important to your site? You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location...or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with the most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions).
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The Top 3 Components Of Optimizing Your Web Site for Top Search Engine Rankings:
Everyday, the Search Engines average 300 Million searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet. |
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How can I improve my site's ranking in Google?
Sites' positions in our search results are determined based on a number of factors designed to provide end-users with helpful, accurate search results. These factors are explained in more detail at http://www.google.com/technology/index.html. In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. For more information about improving your site's visibility in the Google search results, we recommend reviewing our webmaster guidelines. They outline core concepts for maintaining a Google-friendly website. |
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Does Google recommend working with companies that offer to make my site Google-friendly?
Search Engine Optimizers SEO is an abbreviation for "search engine optimizer." Many SEOs provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories to which a site can be submitted. However, a few unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to unfairly manipulate search engine results. |
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You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location...or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with the most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions). |
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Read more...
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PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10.
Generally, if your web site has a higher PageRank, it will appear earlier in Google search results pages, all other factors being equal. In fact, you can see a significant improvement in where your pages appear in search engine results when your PageRank increases. |
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Read more...
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The Myth of Rankings - Beyond Search Engine Optimization
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO): |
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Read more...
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What is search engine optimization?
Search engine optimization is the process of making changes to your web site (the structure) and web pages (in the code and text) that will make it easy for the search engines to 'see' what your web site is about. It is also about intelligently making those changes so that you attract the traffic that is interested in what you have to offer. If you are selling jewelry, people interested in video games are not going to help you much! |
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Everyday, the Search Engines average 300 Million searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for products and services on the Internet. |
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